Privacy Policy

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AdSense program policies

All publishers are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies without permission from Google, we reserve the right to disable ad serving to your site and/or disable your AdSense account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.

Because we may change our policies at any time, please check here often for updates. In accordance with our online Terms and Conditions, it’s your responsibility to keep up to date with, and adhere to, the policies posted here. Exceptions to these policies are permitted only with authorization from Google.

Invalid clicks and impressions
Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods.

Encouraging clicks
Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior or placing images next to individual ads.

Content policies
Publishers may not place AdSense code on pages with content that violates any of our content policies. Some examples include content that is adult, shocking, or advocates racial intolerance. Please see our prohibited content article for more information.

Abusive experiences
Publishers may not place Google ads on sites that contain abusive experiences. See the abusive experiences page for more information.

Authorized inventory (ads.txt)
If AdSense publishers choose to use ads.txt on their domains, those publishers must ensure that they are included as authorized sellers of that inventory. For more information, see Declare who is authorized to sell your inventory with ads.txt.

Copyrighted material
AdSense publishers may not display Google ads on pages with content protected by copyright law unless they have the necessary legal rights to display that content. This includes pages that display copyrighted material, pages hosting copyrighted files, or pages that provide links driving traffic to pages that contain copyrighted material.

It is our policy to respond to notices of alleged infringement that comply with the Digital Millennium Copyright Act (DMCA). For AdSense publishers, if we receive a notice or otherwise have reason to believe that your page is infringing, we may terminate your participation in the program. You can file a counter-notification via this form. More information about our DMCA process is available in this blog post.

If you believe that a page which is participating in the AdSense program is displaying your copyrighted material without the rights to do so, please report it using this form or by clicking on the AdChoices icon AdChoices icon.

Counterfeit goods
AdSense publishers may not display Google ads on webpages that offer for sale or promote the sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.

Traffic sources
Google ads may not be placed on pages receiving traffic from certain sources. For example, publishers may not participate in paid-to-click programs, send unwanted emails or display ads as the result of the action of any software application. Also, publishers using online advertising must ensure that their pages comply with Google’s Landing Page Quality Guidelines.

Ad behavior
Publishers are permitted to make modifications to the AdSense ad code so long as those modifications do not artificially inflate ad performance or harm advertisers. Please see Modification of the AdSense ad code for more information.

Ad placement
Publishers are encouraged to experiment with a variety of placements and ad formats. However, AdSense code may not be placed in i
nappropriate places such as pop-ups, emails or software. Publishers must also adhere to the policies for each product used. Please see our ad placement policies article for more information.

Abusive experiences
Publishers may not place Google ads on sites that contain abusive experiences. See the abusive experiences page for more information.

Site behavior
Sites showing Google ads should be easy for users to navigate. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation.

Technical requirements
To help you provide a quality user experience, Google has developed technical specifications for sites displaying Google ads. We only allow sites that comply with these technical specifications. Please review below for detailed technical requirements:

Use supported languages
Google publisher products do not support all languages. Applications for participation in these programs can be for sites with content primarily in the following languages.
Format requirements
WebView
AdSense for content (AFC) and Ad Exchange (AdX) display ads are not supported through all WebView technologies. App developers wishing to monetize by publishing AFC and AdX display ads through a WebView must use one of the following supported viewing frames:
Android: Chrome Custom Tab
iOS: SFSafariViewController (iOS9 and iOS10 only)
Google AdMob and AdX in-app ads may be shown in an app next to a WebView so long as the Google Mobile Ads SDK is in use and the publisher is compliant with all other AdSense program policies.
Google advertising cookies
AdSense publishers must have and abide by a privacy policy that discloses that third parties may be placing and reading cookies on your users’ browsers, or using web beacons to collect information as a result of ad serving on your website. Learn more about preparing your privacy policy.

Identifying users and user consent
You must not pass any information to Google:

that Google could use or recognize as personally identifiable information; or
that permanently identifies a particular device (such as a mobile phone’s unique device identifier if such an identifier cannot be reset).
You must not use Google AdSense to facilitate the merging of personally identifiable information with information previously collected as non-personally identifiable information without robust notice of, and the user’s prior affirmative (i.e., opt-in) consent to, that merger.

For more information, please refer to Guidance for complying with the Identifying Users Policy.

You must also comply with the EU user consent policy.

Privacy
You must disclose clearly any data collection, sharing and usage that takes place on any site, app or other property as a consequence of your use of any Google advertising service. To comply with this disclosure obligation with respect to Google’s use of data, you have the option to display a prominent link to How Google uses data when you use our partners’ sites or apps.

Children’s Online Privacy Protection Act (COPPA)
If you implement any Google advertising service on a site or section of a site that is covered by the Children’s Online Privacy Protection Act (COPPA), (a) you must notify Google of those sites or sections of sites covered by COPPA using the tools found here: https://www.google.com/webmasters/tools/coppa, or the method for apps described here: https://firebase.google.com/docs/admob/android/targeting, and (b) you must not use interest-based advertising (including remarketing) to target: (i) past or current activity by users known by you to be under the age of 13 years or (ii) past or current activity on sites directed at users under the age of 13 years.